MTN Ghana said in a statement that customers, trade partners should take note that all unused scratch cards will be invalid from the said date.
“This means that customers who still have unused MTN scratch cards cannot recharge them after 1stJuly 2024, however customers can redeem the value of their scratch cards via credit transfer (EVD) at any MTN Customer Experience Centre,” the statement said.
MTN Ghana said the move is in line with its strategy to lead digital solutions in Ghana and beyond and aligns with the Government of Ghana’s digitalisation agenda.
“MTN customers are encouraged to continue using existing digital channels including MoMo, Ayoba and myMTN app to recharge. As part of our commitment towards a clean environment, customers enjoy 50% bonus on all recharges done via Mobile Money,” it said.
Commenting on the withdrawal of scratch cards, the Chief Sales and Distribution Officer, Samuel Addo said, “the phasing out of the scratch cards is one of the avenues to help us protect the environment, empower customers to drive digital usage and make customer service delivery more efficient”.
In line with MTN’s sustainability strategy, the company continues to implement several initiatives to reduce its environmental footprint including waste reduction programs, water conservation measures as well as other energy-saving initiatives.
MTN Ghana has since 2021 announced it was going to become a complete digital operator in 2023, a deadline that was altered to 2025 to be in line with MTN Group’s Agenda 2025.
Chief Digital Officer of MTN Ghana, Dario Bianchi recently repeated, during the 3i Africa Summit, that the company is on a mission to migrate all customers to its digital platforms so it will phase out the USSD channels as well.
In line with MTN’s mission to ensure that everyone gets a modern connected life, the company is even working with a group of visually impaired customers to tweak it digital platforms and make them more friendly for them.
They have also hinted of steps to use AI to simply fintech processes to enable a segments of customers to navigate the digital platforms for easy transactions.
Source: https://www.techfocus24.com/mtn-ghana-to-phase-out-scratch-cards-on-june-30/